Mitsubishi Corporation Seeks Agri-Food Innovation Through Partnership with Trendlines Agrifood
MISGAV and TEL AVIV, Israel, May 2, 2021 / PRNewswire / – Trendlines Agrifood, an investment vehicle of The Trendlines group (SGX: 42T) (OTCQX: TRNLY), a leading investment group based in Israel and Singapore specializing in high-growth medical and agrifood technologies, announced that it has entered into a partnership agreement with Mitsubishi corporation (“MC”) for the identification of emerging technologies and start-ups of interest to their global integrated business enterprise.
Organized into ten activity clusters, MC’s operations span virtually every industry and actively explore innovation from Israel, where the agri-food sector has experienced considerable development over the past decade.
Trendlines Agrifood has a wealth of experience in identifying and evaluating agrifood technologies for investment and development. MC hopes to build on this experience and together identify promising technologies that can be built and deliver disruptive innovations to global businesses.
Trendlines Agrifood CEO Nitza Kardish PhD., Said: “The collaboration with MC is synergistic. We gain invaluable market and industry insight from a global leader in its field, and MC draws on our experience in technology assessment and development.
MC Tel Aviv CInO and responsible for partnerships and companies, Leor Ben-Yakov, commented: “General Manager, Mr. Takashi kai, and I am very excited to be working with Trendlines. Our office is the outpost of headquarters, tasked with tapping into Israel’s innovation ecosystem in several key industries. By partnering with a highly reputable partner such as Trendlines, we are fundamentally creating a win-win-win collaboration opportunity for Trendlines, for MC and, of course, for top notch start-ups in Israel and abroad.”
About Trendlines Agrifood
Trendlines Agrifood, an investment vehicle of The Trendlines group, invests in agricultural and food technologies (“food technology”) that help solve the global food crisis. We work in partnership with entrepreneurs, innovators, leading players and investors to develop an ecosystem that encourages innovation in this sector. Our dynamic team of professionals and entrepreneurs share the know-how, best practices and mutual support necessary to enable the companies in the Trendlines Agrifood portfolio to succeed and thrive.
About Mitsubishi Corporation
Mitsubishi corporation, one of the largest Japanese general trading companies (Sogo Sosha), is a global integrated trading company with operations spanning ten business groups: natural gas, industrial materials, petroleum and chemicals, mineral resources, industrial infrastructure, automotive and mobility, food industry, consumer industry, energy solutions and development urban. MC has more than 200 bases of operations in approximately 90 countries around the world as well as a global network of approximately 1,400 group companies.
Media contact:
Shira zimmerman
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+ 972-508-777-013
SOURCE The Trendlines group
